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Negotiauctions : New Dealmaking Strategies for a Competitive Marketplace by Guhan Subramanian is a book available to read on EtoBox.

What is Negotiauctions : New Dealmaking Strategies for a Competitive Marketplace about?

"Packed with transformative insights, Dealmaking will help a new generation of business leaders get to yes."—William Ury, coauthor of Getting to YesInformed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations. Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV show, and participating in the auction of a multimillion-dollar company. Based on broad research and detailed case studies, Dealmaking brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice...

Author

Guhan Subramanian

Publisher

W.W. Norton & Co.; W. W. Norton & Company

Published

2010

Language

EN

ISBN

9780393069464

Subjects

Management, Business