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Ethnicity, Inc. (Chicago Studies in Practices of Meaning) by John L. Comaroff and Jean Comaroff is a book available to read on EtoBox.

What is Ethnicity, Inc. (Chicago Studies in Practices of Meaning) about?

In Ethnicity, Inc. Anthropologists John L. And Jean Comaroff Analyze A New Moment In The History Of Human Identity: Its Rampant Commodification. Through A Wide-ranging Exploration Of The Changing Relationship Between Culture And The Market, They Address A Pressing Question: Wherein Lies The Future Of Ethnicity? Their Account Begins In South Africa, With The Incorporation Of An Ethno-business In Venture Capital By A Group Of Traditional African Chiefs. But Their Horizons Are Global: Native American Casinos; Scotland's Efforts To Brand Itself; A Zulu Ethno-theme Park Named Shakaland; A World Religion Declared To Be Intellectual Property; A Chiefdom Made Into A Global Business By Means Of Its Platinum Holdings; San 'bushmen' With Patent Rights Potentially Worth Millions Of Dollars; Nations Acting As Commercial Enterprises; And The Rapid Growth Of Marketing Firms That Target Specific Ethnic Populations Are Just Some Of The Diverse Examples That Fall Under The Comaroffs' Incisive Scrutiny. These Phenomena Range From The Disturbing Through The Intriguing To The Absurd. Through Them, The Comaroffs Trace The Contradictory Effects Of Neoliberalism As It Transforms Identities And Social Bein

Author

John L. Comaroff and Jean Comaroff

Publisher

The University of Chicago Press; University Of Chicago Press

Published

2009

Language

EN

ISBN

9781282422346

Subjects

Anthropology, Science, Sociology

Rating

3.67 / 5 (65 ratings)

Updated

2026-03-14