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Final Perfect Synopsis by dhakasuman711 is a document available to read on EtoBox.
What is Final Perfect Synopsis about?
The document is a synopsis for an M.Com final year project evaluating the effectiveness of AI-driven personalized marketing on customer engagement and conversion rates in D2C brands. It outlines the research problem, objectives, methodology, and expected outcomes, emphasizing the limited research on Indian D2C brands and the significance of AI personalization. The study aims to provide insights into customer engagement and propose ethical guidelines under the DPDP Act 2023.
- Author
- dhakasuman711
- Language
- EN