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What is Importance of Environmental Scanning about?

This document discusses the importance of environmental scanning for entrepreneurs. Environmental scanning involves gathering and analyzing information about the business environment, including technological, political, economic, and social trends. It helps identify customer needs and wants, opportunities for new businesses, and threats from changes in the environment. The document advises entrepreneurs to stay aware of advances in technology and changes in customer preferences to ensure their business idea

Author

DanicaAnnStaRosa

Language

EN