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What is Semiotics in Fashion Media Analysis about?

This document provides a summary of a thesis that examines the dissemination of fashion trends. It begins with an introduction that defines fashion as an omnipresent cultural phenomenon. It then reviews theories about the production and consumption of fashion and the role of globalization and media in trend diffusion. Chapter 4 applies semiotic analysis to gender representations in advertising and fashion media. Chapter 5 analyzes a survey on the dissemination of spring 2009 trends, the media

Author

sineadclarkey

Language

EN