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Social Marketing by Apoorva Raj Singh is a document available to read on EtoBox.

What is Social Marketing about?

This study evaluates the impact of social marketing campaigns on public health outcomes in India, focusing on the Pulse Polio Immunization Program, which successfully eradicated polio through effective communication strategies and community engagement. The research highlights the importance of mass media campaigns, grassroots mobilization, and strategic partnerships in achieving high immunization rates and public awareness. Insights from this case study can inform future public health campaigns by leveragin

Author

Apoorva Raj Singh

Language

EN