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Marketing Mix Impact on Korean Coffee Shops by Raja Iblis is a document available to read on EtoBox.

What is Marketing Mix Impact on Korean Coffee Shops about?

The study examines the impact of marketing communication mix on brand evaluation among Korean coffee shop customers, highlighting the relationship between advertising, brand identification, brand image, and brand loyalty. It involved 683 participants and found that effective marketing communication significantly influences brand recognition and loyalty, although it does not directly impact brand image. The research emphasizes the need for coffee shop managers to strategically allocate resources across marke

Author

Raja Iblis

Language

EN