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What is Innovation in Wine: Location Impact about?

This document summarizes a research paper that investigated innovation practices in small family-owned wineries. It compared 10 wineries in Tuscany, Italy and 10 in Northern California. The summary discusses factors that can promote or deter innovation, such as management styles and strategic orientations. Location was identified as a potential factor influencing innovation adoption. The research explored how location may impact variables like organizational competence, strategic orientation and willingne

Author

Keith Voges

Language

EN