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The paper explores the Kraljic purchasing portfolio model, focusing on how power and dependence influence purchasing strategies within its quadrants. It empirically tests hypotheses regarding the relative power and total interdependence of buyers and suppliers based on a survey of Dutch purchasing professionals. The findings confirm that purchasers differentiate strategies within each quadrant, emphasizing the need for a nuanced understanding of buyer-supplier dynamics in purchasing decisions.

Author

ballrush2024

Language

EN