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Creating Value With Social Media Analytics by Gohar F. Khan is a book available to read on EtoBox.

What is Creating Value With Social Media Analytics about?

Often referred to as the 'new gold,' the vast amount of social media of data holds the potential to unveil valuable insights into customer behaviors and actions. Yet, many businesses struggle to outline the true value of social media and harness its potential effectively.***In "Creating Value with Social Media Analytics," we leverage advancements in social media analytics theories and tools to construct a comprehensive framework for value creation. This book equips readers with the concepts, strategies, and practical tools necessary to define, align, capture, and sustain value through social media data. Throughout the text, we present a wealth of concepts, strategies, and case studies essential for brands to create value with social media data, spanning text, actions, networks, multimedia, apps, hyperlinks, mobile, search engines, and location data.***Building upon the success of the 2st edition, we've made significant enhancements and updates to provide readers with even more valuable insights into harnessing the power of social media data. In this updated edition, we've incorporated several changes, including the introduction of a new chapter dedicated to artificial intelligence

Author

Gohar F. Khan

Publisher

Independently published

Published

2024

Language

EN

ISBN

9798325038679