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What is CB Determinants about?
Module 2 of the Consumer Behaviour course focuses on individual determinants such as consumer needs, motivation, personality, self-concept, perception, learning, and memory. It emphasizes the importance of understanding these psychological factors for developing effective marketing strategies and fostering customer loyalty. The module outlines various theories and concepts that influence consumer behavior, providing insights for marketers to engage their target audience effectively.
- Author
- kushityagi768
- Language
- EN