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Media Role Models: Gen Z vs Millennials by Tijana Nikitovic is a document available to read on EtoBox.

What is Media Role Models: Gen Z vs Millennials about?

This study investigates the differences in role models among Millennials and Generation Z adolescents, focusing on the types of media figures they admire and the reasons for their admiration. The findings reveal that while both generations favor media celebrities and athletes, Generation Z shows a higher identification with a greater number of public figures, including microcelebrities like YouTubers. The research highlights the significant impact of new media on the role model choices and values of today

Author

Tijana Nikitovic

Language

EN