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Marketing Theory and Practice Course Overview by Mahfuz is a document available to read on EtoBox.

What is Marketing Theory and Practice Course Overview about?

The document outlines the Marketing Theory and Practice course (MKT 8401) offered by the Bangladesh University of Professionals, designed for MBA students. It covers advanced marketing principles, strategies, and tools, with a focus on bridging theoretical concepts and practical applications. The course includes various learning outcomes, teaching strategies, and assessment methods to equip students with essential marketing knowledge for strategic decision-making in complex business environments.

Author

Mahfuz

Language

EN