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Book Review: Provocative Articles ...: Marketing in Action by H. Nicholas Windeshausen is a Business, Management and Accounting article available to read on EtoBox.
What is Book Review: Provocative Articles ...: Marketing in Action about?
This book of readings is designed as a supplement to a standard marketing text. The editors' objective is to present articles that will stimulate meaningful class discussion of current marketing problems. To accomplish this objective the editors have divided the book of readings into eight parts. Part One, Introductory, includes articles pointing to the contributions of other "disciplines" to the study of marketing and to the automation process in marketing. Part Two, Consumers and Consumer Markets, includes articles relating to the changing nature of censumers and consumer markets. These selections emphasize the recognized importance of consumers and their attitudes and buying habits as well as point out the need to know the significant changes in order to serve consumers better. Part Three, Retailing and Retailers, includes articles concerning general trends in retailing, shopping centers, supermarkets, variety stores, discount houses, leased departments, automatic vending, and chain stores. The selections are varied in nature and present a number of views for consideration. Part Four, Wholesaling and Wholesalers, includes articles dealing with wholesaling in general and more spe
Who reads Book Review: Provocative Articles ...: Marketing in Action?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- H. Nicholas Windeshausen
- Published
- 1964
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)