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MSB106: New Product Management Overview by shariful335 is a document available to read on EtoBox.

What is MSB106: New Product Management Overview about?

This document introduces the professor Shuai Yan who teaches the course MSB106: New Product & Innovation Management. It provides biographical details about the professor and overview of the course including course materials, deliverables, and expectations. The course focuses on new product development, innovation, and applying concepts through a marketing strategy simulation.

Author

shariful335

Language

EN