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Discriminant Analysis for Marketing Variables by anandnahar is a document available to read on EtoBox.

This document contains the results of a discriminant analysis with 11 variables to classify cases into 4 groups. The analysis found 3 discriminant functions that explained 51.2%, 32%, and 16.8% of the variance respectively. All 3 functions significantly differentiated the groups based on the variables. The variables with the largest coefficients on the first function were Margin and Advertising Support.

Author

anandnahar

Language

EN