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The International Encyclopedia of Communication Research Methods by Matthes, Jörg; Davis, Christine S.; Potter, Robert F. is a scholarly article available to read on EtoBox.

What is The International Encyclopedia of Communication Research Methods about?

The International Encyclopedia of Communication Research Methods covers all communication research methods, from data collection to data analysis, from qualitative to quantitative, and from classical to modern approaches (such as psychophysiological measures, implicit association tests, and the analysis of big data). It introduces new and advanced methods and measurement tools that have been developed in other fields but which may be useful to communication scholars. This work features content from authors all over the world. Although there is some overlap to methods used in other social sciences (i.e., sociology, anthropology, linguistics, business, and philosophy), there are specific research settings and challenges that communication scholars have to deal with in their day-to-day work. To reflect this, the encyclopedia deals specifically with methods of communication research. It presents all of its information in three comprehensive parts: Foundations of Empirical Research, Methods of Data Collection, and Methods of Data Analysis

Author

Matthes, Jörg; Davis, Christine S.; Potter, Robert F.

Publisher

Wiley & Sons, Limited, John

Published

2017

Language

EN

ISBN

9781118901731