Can I read The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology) on EtoBox?

The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology) by Michael I. Norton, Derek D. Rucker, Cait Lamberton is a nonfiction available to read on EtoBox.

What is The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology) about?

Why Do Consumers Make The Purchases They Do, And Which Ones Make Them Truly Happy? Why Are Consumers Willing To Spend Huge Sums Of Money To Appear High Status? This Handbook Addresses These Key Questions And Many More. It Provides A Comprehensive Overview Of Consumer Psychology, Examining Cutting-edge Research At The Individual, Interpersonal, And Societal Levels. Leading Scholars Summarize Past And Current Findings And Consider Future Lines Of Inquiry To Deepen Our Understanding Of The Psychology Behind Consumers' Decision Making, Their Interactions With Other Consumers, And The Effects Of Societal Factors On Consumption. The Cambridge Handbook Of Consumer Psychology Will Act As A Valuable Guide For Faculty As Well As Graduate And Undergraduate Students In Psychology, Marketing, Management, Sociology, And Anthropology. Introduction: Understanding Consumers In The Here, The Now, And The Tomorrow / Michael I. Norton, Derek D. Rucker, And Cait Lamberton -- Individual Consumer Decision Making And Behavior -- Consumer Happiness And Well-being / Cassie Mogilner And Michael I. Norton -- Attitude Change And Persuasion : Past, Present, And Future / Zakary L. Tormala And Pablo Brol -- Consu

Who reads The Cambridge Handbook of Consumer Psychology (Cambridge Handbooks in Psychology)?

Author

Michael I. Norton, Derek D. Rucker, Cait Lamberton

Publisher

Cambridge University Press (Virtual Publishing)

Published

2015

Language

EN

ISBN

9781107069206

Category

nonfiction

Subjects

Business