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Ethical Issues in Advertising by Nisha Goyal is a document available to read on EtoBox.

What is Ethical Issues in Advertising about?

This document discusses various ethical issues related to advertising. It begins by providing context on the role and impact of advertising. It then discusses specific ethical issues like misleading consumers, puffery, stereotyping, deception, advertising to children and tobacco advertising targeting kids. The document also covers regulations and guidelines in India from ASCI to promote truthfulness and prevent offense. In summary, it analyzes both benefits and controversies of advertising while emphasizing

Author

Nisha Goyal

Language

EN