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What is Market Segmentation for Fair & Lovely about?

The document summarizes the market segmentation for Fair & Lovely multi-vitamin cream sold in tube packaging in Pakistan. The key target segments are female users between 15-45 years of age from urban, suburban and rural areas in Pakistan. They are from middle to upper-middle income families with education levels ranging from high school to professional degrees and have a striving lifestyle and compulsive personality. The target users expect benefits of fairness and blemish removal from regular use of the p

Author

Nida Navax

Language

EN