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Strategic Management of Technological Innovation (Irwin Management) by Melissa A. Schilling is a business book available to read on EtoBox.
What is Strategic Management of Technological Innovation (Irwin Management) about?
<p><b>Analyze. Formulate. Implement.</b></p><p>Melissa Schilling’s <i>Strategic Management of Technological Innovation, </i>5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. </p>
Who reads Strategic Management of Technological Innovation (Irwin Management)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Melissa A. Schilling
- Publisher
- McGraw-Hill Higher Education
- Published
- 2016
- Language
- EN
- ISBN
- 9781259737824
- Category
- business
- Subjects
- Business, Management
- Updated
- 2026-03-24
Other editions & translations
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