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Characteristics of Consumers' Behavior in Shopping of Food Products in the Market of Bosnia and Herzegovina by Civic, Beriz; Cilimkovic, Damir is a Economics, Econometrics and Finance article available to read on EtoBox.

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The aim of the study is to systematize factors influencing consumers' decisions relating to the purchase of food products in Bosnia and Herzegovina (BiH), to determine their importance for consumers and establish consumer perception of domestic food products in relation to the imported ones on BiH market. In the paper, factor analysis was used which showed that the first factor included a group of quality-related features. The second factor includes features related to the brand image, i.e. its market positioning. Although BiH has a much lower level of living standard than developed countries, the price is not the main criterion when deciding about purchasing food products. In addition, research results show that there is a high level of consumer confidence in domestic food products in BiH.

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Author

Civic, Beriz; Cilimkovic, Damir

Publisher

Sciedu Press (ISSN 1923-3981)

Published

2017

Language

EN

Field

Economics, Econometrics and Finance (Social Sciences)