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CTV Advertising Growth in Europe by ngranduk is a document available to read on EtoBox.

What is CTV Advertising Growth in Europe about?

Connected TV (CTV) advertising is seen as an opportunity to bring targeted internet ads to the large TV screen. Industry experts estimate the CTV ad market in the UK, Germany, France, Italy and Spain could grow from €265 million in 2016 to €825 million in 2020. However, measuring the current CTV market is challenging as viewing on connected TVs is not always distinguished from digital platforms. Improving audience measurement solutions and developing the CTV ad market before internet giants dominate will be

Author

ngranduk

Language

EN