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What is Enhancing Digital Marketing in MSMEs about?
The study investigates the factors influencing technical competencies in digital marketing among micro, small, and medium-sized enterprises (MSMEs) in the wholesale and retail sectors, emphasizing the mediating role of core competencies. It highlights that strong behavioral skills positively affect technical skills through core competencies, suggesting that enhancing these areas can significantly improve digital marketing capabilities. The research aims to provide a systematic framework for developing digit
- Author
- farzin.ebgame2010
- Language
- EN