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Understanding Self-Concept Dimensions by borna jahan is a document available to read on EtoBox.
What is Understanding Self-Concept Dimensions about?
The document discusses the concept of self-concept, which includes actual, ideal, private, and social dimensions, and how these influence consumer behavior. It also explores the independent and interdependent self-concepts, the extended self, and the mere ownership effect, highlighting how possessions contribute to self-identity. Additionally, it addresses lifestyle as a reflection of self-concept and the importance of psychographics in measuring lifestyle and consumption patterns.
- Author
- borna jahan
- Language
- EN