Can I read The Metaverse as a New Travel Marketing Platform on EtoBox?

The Metaverse as a New Travel Marketing Platform by Min Jung Kim; Dae-Young Kim is a book available to read on EtoBox.

What is The Metaverse as a New Travel Marketing Platform about?

This Handbook provides a comprehensive overview of trends and issues in the global supply and demand on tourism. With contributions from 70 authors, this Handbook showcases a diverse range of perspectives with insights from around the globe. It reviews the interactions among trends and issues, and it emphasises the importance of tracking and interpreting these on a global scale. The book is organized into three parts, with Part I focusing on supply-side trends including transport, attractions, culture, heritage tourism, technology, policies, and destination management. Part II critically reviews the external factor trends, including the impact of terrorism, multi-crisis destinations, Generation Z's important contributions to the sector, the regulation of sharing economy platforms and nature tourism in future. Part III focuses on market-led trends such as bleisure, glamping, VFR travel, transformational tourism and new trends in wellness tourism following the post-COVID era. The book also provides predictions for the upcoming decades.This Handbook will be a vital tool for researchers, students, and practitioners in the tourism and hospitality sector to further develop their knowledg

Author

Min Jung Kim; Dae-Young Kim

Publisher

Routledge

Published

2023

Language

EN

ISBN

9781032197746

Subjects

Management, Travel, Economics