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Newsjacking : How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage by David Meerman Scott is a nonfiction available to read on EtoBox.

What is Newsjacking : How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage about?

<b>IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION.</b> <p>The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to.&nbsp; Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.</p> <p>Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business<b>.</b> It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends.</p> <p>In <i>Newsjacking</i>, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news.<

Who reads Newsjacking : How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage?

Author

David Meerman Scott

Publisher

Wiley & Sons, Incorporated, John

Published

2011

Language

EN

ISBN

9781118252314

Category

nonfiction

Subjects

Business, Literary Fiction, Computer Science

Rating

3.75 / 5 (129 ratings)

Updated

2026-03-14