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HSBC by Surbhi Thakkar is a document available to read on EtoBox.

What is HSBC about?

The document discusses how HSBC and Standard Chartered Bank express various psychological motives through their advertisements. For HSBC, the "Business Connection" campaign illustrates the achievement motive by trying to establish personal relationships with consumers and showcasing different cultures. It also expresses power, uniqueness, affiliation, and self-esteem by displaying cultural norms and showing consumers that the bank understands and values different cultures. Standard Chartered Bank also u

Author

Surbhi Thakkar

Language

EN