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About this Arts and Humanities article
Argument by Multimodal Metaphor as Strategic Maneuvering in Video Advertising by Chuanrui, Zhang; Cihua, Xu is a Arts and Humanities article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Arts and Humanities.
- Author
- Chuanrui, Zhang; Cihua, Xu
- Publisher
- John Benjamins Publishing Company (ISSN 2211-4742)
- Published
- 2017
- Field
- Arts and Humanities (Social Sciences)