Can I read Corporate Rebranding Insights on EtoBox?
Corporate Rebranding Insights by Georgiana Zana is a document available to read on EtoBox.
What is Corporate Rebranding Insights about?
This document discusses corporate name changes (rebranding) and the implications for corporate brand naming. It reviews literature on corporate branding and identity to establish challenges in corporate naming. The document analyzes a database of renamed companies to identify characteristics of newly created corporate brand names. Finally, it discusses managerial implications of the findings for corporate branding.
- Author
- Georgiana Zana
- Language
- EN