About this document
Individual Determinants of Consumer Behavior by Ankita Neema is a document available to read on EtoBox.
This document discusses individual determinants of consumer behavior, specifically focusing on psychological influences. It explains that consumer decision making is impacted by individual psychological factors like needs, motivation, lifestyle, personality, perception, attitudes and knowledge. The document then goes into detail about consumer needs and motivation, describing how needs can be physiological or psychological. It discusses how needs turn into wants and goals to fulfill those needs, and the pro
- Author
- Ankita Neema
- Language
- EN