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What is Kraft Mac and Cheese: R&D and Marketing Plans about?

Kraft Mac and Cheese needs to focus on research and development as well as marketing and advertising over the next 2-5 years. For research and development, Kraft should develop dairy-free and plant-based options within 2 years and increase the nutritional value by adding protein sources. For marketing, Kraft should consider direct-to-consumer online sales and focus on reducing packaging waste and promoting environmental values within 2 years. Kraft could emphasize quick, easy yet healthy meals in advertisin

Author

paige

Language

EN