About this document
Rooh Afza Go Marketing Plan in Pakistan by Thara Baig is a document available to read on EtoBox.
Hassan Raza has been assigned to promote Rooh Afza Go in Pakistan over 2 months with a Rs. 5 million promotional budget. The objectives are to create awareness among 20% of the target population and have 5% try the product. Hassan identified 3 promotional methods: advertising using billboards and broadcast ads costing Rs. 2.5 million and Rs. 1.5 million respectively; public relations through sponsorships and events costing Rs. 0.5 million each; and sales promotions including premiums/gifts for Rs. 0.7 milli
- Author
- Thara Baig
- Language
- EN