About this document
BIAT Model: Influencer Impact Study by Naoui Nawres is a document available to read on EtoBox.
The document presents a thesis evaluating the impact of influencer partnerships on consumer trust and brand loyalty, alongside an analysis of PR strategies for optimizing these collaborations. It includes a literature review, research methodology, results, discussion, and future research suggestions. Acknowledgments are given to those who supported the completion of the thesis.
- Author
- Naoui Nawres
- Language
- EN