Can I read International Marketing and Export Management on EtoBox?

International Marketing and Export Management by Albaum, Gerald, Albaum, Gerald, Duerr, Edwin is a book available to read on EtoBox.

What is International Marketing and Export Management about?

International marketing and exporting Bases of international marketing The international environment : culture; economic, forces; and competition The international environment : government, political and legal forces Market selection : definition and strategies Information for international marketing decisions Market entry strategies Export entry modes Nonexport entry modes Product decisions Pricing decisions Financing and methods of payment Promotion and marketing communication Handling export orders and supply chain management Organization of international marketing activities.

Author

Albaum, Gerald, Albaum, Gerald, Duerr, Edwin

Publisher

Harlow, England ; New York: Financial Times Prentice Hall

Published

2011

Language

EN

ISBN

9780273744412

Subjects

Management, Business, Marketing