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Customer-Effective Web Sites by Dalgleish, Jodie is a book available to read on EtoBox.

What is Customer-Effective Web Sites about?

<b>What your e-commerce customers <i>really</i> want-and how to give it to them!</b> Tomorrow's e-commerce winners will be the sites that help customers accomplish their goals <i>better, faster, and more easily</i>. Now, top Web consultant Jodie Dalgleish shows you exactly how to build sites like that-every step of the way. Drawing upon two years of exclusive research on Web customers, Dalgleish addresses every component of e-commerce success: content, navigation, applications, information architecture, visual design, technology, and more. <i>Customer-Effective Web Sites</i> presents 17 rock-solid rules every site must follow to attract profitable customers-and keep them. Discover how to: <br><br> <ul class=noindent><li>Define your customers' true needs and requirements</li><li>Manage Web development for maximum speed, value, and effectiveness</li><li>Fix problems that are alienating your customers <i>right now</i></li><li>Integrate your site with bricks-and-mortar resources</li><li>Plan for next generation opportunities your competitors haven't recognized</li></ul><p>Whether you're a dot.com executive, marketer, Web developer, or consultant, you're under the gun to deliver e-comme

Author

Dalgleish, Jodie

Publisher

Upper Saddle River, NJ: Prentice Hall PTR

Published

2000

Language

EN

ISBN

9780130878274

Subjects

Engineering, Computer Science, Marketing

Rating

4 / 5 (6 ratings)

Updated

2026-03-14