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Customer Engagement in Management by Olivia Mengich is a document available to read on EtoBox.

What is Customer Engagement in Management about?

This document introduces the concept of customer engagement as an important new development in customer management (CM) research. It proposes a conceptual model of the antecedents, impediments, and consequences of customer engagement. The document summarizes a conference on managing the interface between firms and customers that brought together scholars and managers. It relates the conference

Author

Olivia Mengich

Language

EN