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Eberle Cruz Milan BBR 2021 Versao Ingles by abdelrahman mohamed is a document available to read on EtoBox.
The study investigates how brand awareness, brand credibility, perceived quality, and perceived innovation influence the purchase intention of SUV automobiles. Using a survey of 237 potential SUV buyers, the research finds that brand awareness positively affects perceived quality and purchase intention, while brand credibility also enhances perceived quality. However, perceived innovation does not significantly impact purchase intention despite influencing perceived quality.
- Author
- abdelrahman mohamed
- Language
- EN