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What Retirees Want : A Holistic View of Life's Third Age by Ken Dychtwald; Robert Morison is a nonfiction available to read on EtoBox.

What is What Retirees Want : A Holistic View of Life's Third Age about?

"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers." — Daniel Goleman , PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth – yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution. What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and

Who reads What Retirees Want : A Holistic View of Life's Third Age?

Author

Ken Dychtwald; Robert Morison

Publisher

Wiley & Sons, Incorporated, John

Published

2020

Language

EN

ISBN

9781119846734

Category

nonfiction

Subjects

Self Help, Psychology, Finance