Can I read CSP-CFP Model: Consumer Behavior Insights on EtoBox?
CSP-CFP Model: Consumer Behavior Insights by Wasim Nasir is a document available to read on EtoBox.
What is CSP-CFP Model: Consumer Behavior Insights about?
The document presents a behavioral model linking corporate social performance (CSP) and corporate financial performance (CFP), focusing on consumer behavior. It emphasizes the roles of information intensity and consumer moral values in influencing purchase intentions and brand attitudes. The authors argue that understanding these dynamics can clarify the ambiguous relationship between CSP and CFP observed in previous studies.
- Author
- Wasim Nasir
- Language
- EN