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What is Sales Management Strategies for Alicorp about?

This document proposes control and evaluation systems for the commercial plan of Alicorp. First, it suggests implementing CRM tools and management by indicators to monitor the plan. Second, it proposes indicators to evaluate the performance of salespeople, sales teams, and management. Third, it proposes indicators to measure customer satisfaction. Finally, it suggests opportunities in digital transformation such as interconnection, customer experience, and digital information. The general objective is to st

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EN