Opening book details…
About this Business, Management and Accounting article
Influencia de la Estrategia de Extensión de Marca En la Imagen de Marcas Globales: Un Análisis Aplicado a Los Mercados Inglés Y Español by Eva Martínez Salinas; José Miguel Pina Pérez; Leslie de Chernatony is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Eva Martínez Salinas; José Miguel Pina Pérez; Leslie de Chernatony
- Publisher
- Elsevier ; Elsevier BV (ISSN 1138-5758)
- Published
- 2008
- Field
- Business, Management and Accounting (Social Sciences)
More by Eva Martínez Salinas; José Miguel Pina Pérez; Leslie de Chernatony
Browse all works by Eva Martínez Salinas; José Miguel Pina Pérez; Leslie de Chernatony