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What is Cadbury Dairy Milk Consumer Insights about?

This document summarizes research into the purchasing behavior of Cadbury Dairy Milk chocolate in India. The research objectives were to identify consumption habits by gender and age, analyze consumer perceptions, and determine the most important purchasing factors. A survey of 70 respondents found that quality and flavor were the main reasons for choosing Dairy Milk, and most consume less than 50g per day. The majority purchase chocolate for their own consumption or for family, from general stores or retai

Author

Ravi Tiwari

Language

EN