About this document
Slides 2 Aula by Inês Torgal Fernandes is a document available to read on EtoBox.
The document discusses the importance of macro-environment analysis in strategic management, emphasizing the use of PESTEL analysis to identify key drivers for change. It highlights the significance of understanding market and non-market factors, forecasting approaches, and recognizing megatrends and weak signals in the environment. Additionally, it outlines the need for scenario analysis to navigate uncertainty and challenge existing assumptions in decision-making.
- Author
- Inês Torgal Fernandes
- Language
- EN