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Can I read Loyalitas konsumen on EtoBox?
Loyalitas konsumen by Amin Kuncoro; Iwan Suwarso; Ratih Hesty P; Iwan Gunawan is a Business, Management and Accounting article available to read on EtoBox.
What is Loyalitas konsumen about?
The purpose of this research is to analyze the relationship betweenmarketing and consumer satisfaction Herbalife in Semarang. Theresearch design used quantitative descriptive using primary data. Theresearch sample is consumers who use products from Herbalife inSemarang who may be 157 respondents. Analysis using multiplepartial regression. The results explain that consumers who useHerbalife products in Semarang are loyal because of the emotionalcloseness factor with fellow users or members. In addition, consumerloyalty increases because of the role of relationships that arestrengthened by the benefits of Herbalife products which are indeedbeneficial for health.
Who reads Loyalitas konsumen?
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Amin Kuncoro; Iwan Suwarso; Ratih Hesty P; Iwan Gunawan
- Publisher
- Institut Teknologi Dan Bisnis Semarang
- Published
- 2021
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)