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AI in Marketing & Personalization by janeeniharr is a document available to read on EtoBox.
What is AI in Marketing & Personalization about?
The document discusses the evolution of marketing driven by AI, emphasizing the shift from traditional mass communication to data-driven personalization. It highlights the D2C crisis in India, characterized by high customer acquisition costs and low customer lifetime value, and suggests that personalization is essential for customer retention. Additionally, it outlines various AI tools for content creation and performance marketing, while underscoring the importance of human connection in personal branding.
- Author
- janeeniharr
- Language
- EN