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What is Distribution Channel Strategies in Markets about?

The document discusses a technology workshop in English about distribution systems for market management professionals at SENA in 2018. It focuses on distribution channels as the main strategy for dealers to penetrate target markets, and how a variety of factors must be analyzed to determine the most convenient channel. It also defines markets as the exchange of products where some offer goods for sale and others purchase them at a negotiated price to satisfy consumer needs, with companies bringing together

Author

VALENTINA

Language

EN