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What is Luxury Brand International Distribution Systems about?

The document discusses the selective and strategic distribution of luxury brands, highlighting the importance of controlling brand image and reputation. It outlines various distribution systems used by luxury companies, including subsidiaries, local distributors, and joint ventures, each with its advantages and challenges. The text emphasizes that while subsidiaries are often perceived as the most common method, many luxury brands rely on a mix of distribution strategies to optimize their global presence.

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