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What is Oligopoly Analysis: Puma about?

Puma operates in an oligopolistic market structure with a small number of major competitors such as Nike and Adidas. As one of the top brands in the footwear industry, Puma differentiates its products and engages in non-price competition through innovation and marketing. Puma employs a competitive pricing strategy, offering a range of premium and more affordable products compared to rivals. This allows Puma to sustain demand and sales growth in the highly competitive shoe industry.

Author

Ammar Ahmad

Language

EN