About this document
Himalaya Herbal Healthcare Marketing Analysis by Neerav Agarwal is a document available to read on EtoBox.
Himalaya Herbal Healthcare targets the Indian pharmaceutical market. It segments the market based on price, critical nature of drugs, age, income, lifestyle, and benefits. Himalaya targets urban and semi-urban areas, ages 25-40, 40-65+, middle and upper middle income groups, and those seeking vitamins, safety, and general health. The large population between ages 15-30 in India is a key target segment.
- Author
- Neerav Agarwal
- Language
- EN